Nytarra (नितारा), meaning “having deep roots,” was founded by Tara Malhotra to create clean, everyday home fragrances made with care and intention. Each fragrance is thoughtfully formulated through research, aligned with IFRA standards, and free from phthalates. Inspired by traditionally significant, time-tested ingredients and reimagined for modern homes. Nytarra brings a balanced approach to fragrance, designed to support well-being through cleaner, more mindful choices.

Nytarra was created to do more than offer just beautiful products, it was meant to uplift lives. Today, Nytarra proudly stands alongside the women who bring these creations to life. Many come from humble beginnings, and it brings the entire team immense joy to witness their growth - in confidence, in skill, and in independence. All our products are a reflection of the strength, soul, and craftsmanship in their hands.

“When I started Nytarra, I made myself a promise - and now I make it to you.” - Tara Malhotra. Everything we create is made with the deepest respect for your well-being and the planet’s. No compromises. No shortcuts. Just honest, natural ingredients that are kind to your skin, safe for your space, and rooted in integrity. This is wellness the way it was always meant to be - pure, mindful, and purposefully nourishing.