In 2020, Tara Malhotra began an incredible journey that transformed the wellness industry. With an unwavering dedication to intertwining nature and the environment with her products, Tara recognized a pressing need for a more sustainable approach. Thus, our all-natural aromatherapy brand, Nytarra, was born, its very essence deeply rooted in the interconnectedness of nature and holistic well-being.

Tara's long and eventful journey commenced with the creation of exquisite handmade soaps. The outcome manifested as a luxuriously creamy formula designed to nourish the skin, garnering praise and recognition from both loved ones and close acquaintances. Empowered by the encouraging feedback, she embarked on a journey to establish her own apothecary named Nytarra (pronounced as नितारा) which means ‘Having Deep Roots’. As her passion illuminated the path before her, her humble soap-making enterprise rapidly blossomed into a vibrant and thriving wellness brand.

At the heart of our company lies Tara’s unshakeable conviction that through our products, we have the power to awaken a profound sense of love and care for nature within others. This belief serves as the driving force behind our unwavering commitment to using only the finest natural ingredients and embracing sustainable packaging, distinguishing us from the rest.

Our Mission

We aim to find sustainable alternatives of products that shape our habits everyday. Small changes make a big impact, and hence we tirelessly explore innovative approaches to reduce our reliance on plastic, fostering a more sustainable future while offering natural products.

Our Philosophy

Within our company, we uphold the belief that true beauty emanates from within. Guided by this principle, we wholeheartedly embrace the promotion of home wellness and self-care. Each of our meticulously crafted products is fashioned from handpicked natural ingredients, selected for their remarkable healing properties. We harness the intrinsic power of nature in every creation, acknowledging its inherent ability to bestow healing and rejuvenation.

We are acutely aware that what we apply to our skin is as significant as what we consume and breathe, which is why our products are chemical-free and not tested on animals. We believe that beauty should never come at the cost of animal welfare or our health.

Taking care of ourselves and our planet go hand in hand, and we are proud to be a part of a growing movement of people who are committed to making a positive impact on the world. By prioritizing self-care and embracing sustainable practices, we forge a harmonious and virtuous relationship between ourselves and the world we inhabit.

BRAND VALUES 

FOR EVERYBODY 

At Nytarra, we believe that beauty is for everyone. That's why our products are gender neutral and can be used by men, women, and kids of all ages. We want our products to help you feel confident and comfortable in your own skin, no matter your gender identity.

SMALL BATCHES 

At Nytarra, our products are made with fresh, high-quality ingredients. That's why we make our products in small batches. This allows us to use the freshest ingredients possible and to ensure that our products are of the highest quality. By making our products in small batches, we reduce waste and we use less energy. We're committed to creating products that are good for you and the planet.

LOW WASTE

At Nytarra, we strive to bridge the chasm between self-care and environmental responsibility. Not content with advocating solely for a natural, chemical-free skin and hair care routine, we also endeavor to enlighten our clients on the path toward environmental righteousness.

Embracing our dedication to minimizing plastic usage, we deliberately avoid conventional practices and instead employ paper tapes and repurpose newspapers as packaging, resolutely rejecting plastic bags. We believe that small changes can make a big impact, we tirelessly explore innovative approaches to reduce our reliance on plastic, fostering a more sustainable future while offering natural products.

EMPOWER

Our packaging teams involve women from humble backgrounds, empowering them by offering jobs and skill training, fostering their growth and contribution to our community.